Artisoul began with three individuals at very different stages of life, connected by circumstance rather than certainty.

Two of us were working night shifts, navigating routine jobs and long hours, trying to make sense of where we were headed. The third was still in school, balancing academics while learning about the world beyond textbooks. None of us had a clear roadmap, only a shared intent to build something meaningful and make a genuine impact.

We experimented with multiple ideas, working nights, weekends, and in-between hours. Some ideas were rejected early, others were pursued with hope but eventually failed. Each attempt taught us what wouldn’t work, and, more importantly, why.

With no capital, limited resources, no strong network, and no prior business background, we chose to begin again, this time with clarity. As first-generation entrepreneurs, we are committed to building a venture rooted in purpose, patience, and long-term thinking. That commitment became Artisoul.

The idea for Artisoul took shape in December 2024 during a virtual brainstorming session over a quiet weekend night. What started as a simple conversation around impact, culture, and meaning soon evolved into a vision to bridge Indian craftsmanship with contemporary markets.

Since then, the journey hasn’t been linear. There have been setbacks, pauses, and hard lessons, but no turning back. Artisoul continues to grow, guided by the same intent it started with: to create work that matters and build something that lasts.