Artisoul (Art-Is-Soul)

India's soul, in every stitch, carve & weave.

The Soul of India, Crafted by Hand

A New India rises by nurturing its roots. At the heart of our land lies the soul of ethnic, authentic, handmade craftsmanship. Artisoul Store India is dedicated to empowering artisans and their skilled hands, laying a stronger foundation for the artisan community. We celebrate the rich cultural heritage of every state, city, and village—keeping authenticity at the core.

As a proudly Indian brand and digital marketplace, Artisoul bridges the gap between traditional artisans and global customers. Each handcrafted piece is a living story—of heritage passed through generations, of communities thriving through creativity, and of soulful hands transforming simplicity into beauty. Together, let’s keep the spirit of art, culture, and craftsmanship alive.

Mud carving

Building a New India, One Artisan at a Time

At Artisoul, we believe true progress lies in our roots. By empowering local artisans and reviving India’s timeless traditions, we’re not just selling handmade products—we’re shaping a stronger, self-reliant India.

From the deserts of Rajasthan to the hills of the Northeast, every handcrafted piece in our store tells the story of skill, culture, and community. These are not just products, they are legacies passed down through generations.

Our mission is to empower artisans, preserve India’s rich heritage, and offer the world meaningful, handcrafted alternatives through ethical commerce and technology.

Together, we’re rewriting the narrative of rural India - one artisan, one creation, one conscious choice at a time. Because when you empower a maker, you ignite a movement.

The Threads That Bind

  • Local Art, Global Reach

    Crafted in India, loved worldwide. Opening global doors for local artisan talent across India.

  • Honoring Tradition, Empowering Today.

    Promote. Prevent. Prosper. Supporting artisans, sustaining heritage.

  • Rooted in Craft, Built with Tech

    Growing with technology, grounded in soulful craftsmanship. Scaling with tech that honors tradition.

Proudly Recognized by DPIIT

Artisoul is a DPIIT-recognized startup under Startup India, validating our mission to empower local artisans, foster innovation, and scale Indian craftsmanship globally.

Building a New India, One Artisan at a Time

  • Why Artisoul?

    • Genuinely Handmade, Authentically
    • Indian Artisan-First, Always
    • Rooted in Ethics, Driven by Sustainability
    • Powered by technology, Guided by Heart
    • A Tapestry of Regional Cultures
    • Zero Dropshipping, Zero Factory Goods

  • Our Impact

    Every product sold helps:

    • Sustain a livelihood
    • Revive forgotten traditions
    • Empower rural communities
    • Promote Indian artistry globally